Uludağ Premium's New 'Live Your Style' Campaign (September 2016)


Uludağ Premium Sparkling Natural Mineral Water Reflects the Passion of People "Living Their Style" in Its New Campaign

Calling out to people with a passion for design and style under the slogan "Live Your Style", Uludağ Premium Natural Mineral Water put collection at the center of its new campaign. The campaign was realized in a fairy-tale atmosphere and met the customers in magazines and online platforms under three different concepts.


Uludağ Premium, Turkey's first "lightly carbonated sparkling natural mineral water", receives frequent mentions thanks to its striking campaign since the first day it was offered to customers with an exclusive bottle design by Dice Kayek. Placing collections, a passion for people with design and style considerations, at the heart of the campaign, the new Uludağ Premium Mineral Water ads take place in a fairy-tale world. Scheduled to meet consumers in print and on digital medium, the designer-endorser Uludağ Premium Natural Mineral Water bottles replace sea shells by the sea, gemstones in caves and mushrooms in the forest.

Directed by photographer Candaş Arın, the shootings for the campaign were completed in July, with the styling undertaken by Melis Ağazat. The shootings were performed in one single day at two different locations, the Belgrad Forest and Kilyos. The campaign will be published in September in print and on digital platforms.