Mercedes-Benz Fashion Week Istanbul through the lens of Uludağ Premium

Uludağ Premium, the lightly carbonated natural mineral water, once again became the official drink in its cobalt blue bottle for Mercedes-Benz Fashion Week Istanbul, which isIstanbul based Fashion Week events organized every year across the world.

2014 creations were revealed at Karaköy Antrepo during Mercedes-Benz Fashion Week Istanbul during which fashion overflowed for a whole week. Nil Ertürk, a popular fashion blogger (, reviewed the runways from the lens of Uludağ Premium and shared her opinions with her followers.

Consumed by fashion lovers and models, Uludağ Premium is the first designer-endorser bottle in the Turkish beverage industry.