Uludağ Premium once again became the official natural mineral water at Mercedes-Benz Fashion Week Istanbul, one of the most prestigious fashion events held in Istanbul! Uludağ Premium is a first in its sector in that its bottle is designed by Ece and Ayşe Ege sisters, the founders of the world-renowned fashion brand Dice Kayek, drawing inspiration from the Ottoman glass arts and vintage French Baccarat carafes.
Launched by Uludağ Beverage in 2009 as the first "designer endorser" product in the Turkish beverage industry, the lightly carbonated Uludağ Premium once again sponsored Mercedes-Benz Fashion Week Istanbul, which is one of the most important fashion events organized in Istanbul. Uludağ Premium, the bottle of which is designed by Ece and Ayşe Ege sisters - the founders of the renowned Dice Kayek brand - to mark a first in the industry, became the official natural mineral water of Mercedes-Benz Fashion Week, during which 2015 Spring/Summer collections were revealed for the first time.
Runways and studios performed at the event, which was held at Antrepo 3 Tophane between October 13-18, shook the fashion world with excitement. During the event, brands and designers showcased their 2015 Spring/Summer collections at the "Runway" and "Studio" areas at Antrepo 3. The areas also hosted both creative presentations and mini runways.