Our fashion communication campaign "Live Your Style" for the lightly carbonated natural mineral water Uludağ Premium, which is launched in 2009 as the first "designer endorser" product in the Turkish beverage industry, proceeded with our sponsorship of Mercedes-Benz Fashion Week Istanbul. Uludağ Premium was the beverage sponsor at Mercedes-Benz Fashion Week Istanbul held between March 12-16. The event, during which 2013-2014 Fall/Winter collections were displayed, hosted various significant designers, brands and icons from the fashion world.
Uludağ Premium, the bottle of which is designed by Ece Ege and Ayşe Ege sisters who are the founders of the renowned Dice Kayek brand, is our groundbreaking product in the industry thanks to being a "lightly carbonated natural mineral water". Building on Uludağ Premium, we would like to become a part of our consumers' lives who love to enjoy life, are meticulous in their choices and choose to pursue a positive value. To that end, "fashion", a most effective channel for reflecting the "life style" concept that we heavily adopt, assumes a major role in our communication campaigns.